Strengthening Dealer Partnerships Through On-Site Sales and Service Training

Mike Kroencke, Handle-It's Director of Sales & Marketing, shows an orbital wrapper's features to a group of dealers in the new Packaging Solutions Center.

At Handle-It, we understand that dealer success is a reflection of our own. That’s why we’ve made our Milwaukee Headquarters more than just a home base—it’s a hands-on training hub designed to transform your team into certified experts in end-of-line packaging solutions. 

By bringing your technicians and sales representatives directly to our Packaging Solutions Center, you’re allowing them to gain a definitive competitive edge that translates into faster service, smarter sales, and increased revenue.

Hands-On Learning With Our Engineers

Our on-site training goes beyond the basics. Dealers’ service teams work side-by-side with Handle-It engineers in our newly expanded Packaging Solutions Center, engaging directly with our cutting-edge packaging equipment.

From mastering the intricacies of semi and fully automatic pallet wrappers, orbitals, and stretch hooders, participants leave with practical, actionable skills. Our service-specific sessions provide a deep dive into the technical heart of the machines, including a comprehensive overview of all sensors and functions. Technicians gain hands-on experience dialing in pre-stretch settings for maximum efficiency and learning how to effectively troubleshoot using the integrated control boards. This hands-on approach ensures that your team is not just familiar with Handle-It products—they are confident, capable, and certified to provide solutions that meet your customers’ toughest packaging challenges.

Empowering Sales Teams to Close More Deals

Sales representatives benefit equally from this immersive experience. Rather than just discussing technical specifications, our training equips teams with the practical knowledge needed to discover new opportunities and accurately quote high-value packaging systems. By arming your team with the ability to identify specific applications and providing them with real-world use cases, we transform generalists into trusted solutions providers.

The curriculum is tailored to the audience, focusing on the specific machine types most relevant to your market. Most importantly, your sales team will see our equipment in action and, in many cases, have the opportunity to run the machines themselves. This hands-on familiarity ensures they can confidently position your business as a leader in the end-of-line packaging market while reducing costly service calls and downtime.

A Strategic Investment for Dealers

Investing in an on-site training trip to Handle-It’s headquarters is more than an educational opportunity—it’s a strategic business decision. 

Dealers who take advantage of this program consistently see reduced service overhead, faster problem resolution, and a stronger, more knowledgeable sales force. Your team will return to the field ready to act decisively, support your customers, and drive growth.

Handle-It: Your Partner in Packaging Solutions Handle-It’s commitment to dealer partnerships is unmatched. Our Milwaukee Headquarters is ready to welcome your team and provide the resources, expertise, and hands-on experience needed to excel in the end-of-line packaging industry. Strengthen your capabilities, expand your offerings, and position your business for long-term success with training that makes a difference.

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